10% OFF FIRST ORDER
Free UK shipping over £120
30-Day Returns
TL;DR
One tee, made the same way as brands charging three times more. 100% organic cotton, no plastic fibres,
no chemical softening, so it gets better with wash
instead of worse. Cut to actually fit, backed by the
same family for fifty years. Free UK shipping over
£120, 30- day returns, no logo tax.
How We Compare
£300 Designer Basic
Fast-Fashion Tee
Same factory-grade construction
Softens with wash, doesn't thin
out
Sometimes
300gsm heavyweight cotton
Sometimes
No synthetic or plastic fibres
Sometimes
Mostly polyester
No middleman markup
Easy 30-day returns
Sometimes
Rarely
Price
£80
£300+
£15–25, replace
yearly
1
It's made the same way as brands you've already paid triple for
Same mill, same yarns, same machines used for other people's labels for fifty years.
The construction isn't the part you're overpaying for elsewhere.
2
It gets softer after every wash, not thinner
No chemical softening means nothing to wash out. It starts firm and earns its softness over time, instead of starting soft and falling apart.
3
There's no middleman between you and the person who made it
CWT owns the factory.
The price reflects what it costs to make it, not what it costs to make it plus everyone standing between there and your basket.
4
It's cut to actually fit, not just photograph well
Regular fit, true to size, and heavy enough at 300gsm to hold its shape wash after wash.
Not sure what to order?
Our Fit Finder tells you in 30 seconds — most “one size fits everyone” logo basics can't say the same.
5
It's not plastic, and that's not just a fashion statement
Most “soft” basics get that way from polyester or elastane blended into the
yarn, synthetic fibres that shed
microplastics every time you wash them,
and don't break down for centuries after that.
Ours is 100% organic cotton.
Nothing synthetic against your skin, and nothing shedding into the water when you wash it.
6
Started by a family that's been doing this for fifty years
CWT isn't a fashion brand that found a factory.
It's a factory that decided to become a brand, during COVID, when the orders that usually filled these machines stopped coming in.
Three generations in, the same family is still on the floor, still using the same mill, yarns, and machines they always have.
7
You're not paying for a marketing budget, and that's the whole price difference
£80 for the workmanship, the fabric, and the quality control. Nothing added for a logo, and nothing spent convincing you to want one.
“We don't have a marketing department. We have fifty
years on the factory floor.”
— CWT founder
Heritage T-shirt
- Our own factory, no middlemen
- Same family, 50+ years
- 30-Day returns, no fuss